The Jovell

The Jovell is the only development in 2018 that offers resort style living with 428 exclusive units sitting on a vast land size of 242,000 square feet (about 4 soccer fields!). Jointly developed by 3 giant developers – Hong Leong Pte Ltd, City Developments Limited & TID Pte Ltd, this project is a collection of premium homes designed by renowned architect, Ong & Ong Pte Ltd. Residents can be assured of the high quality finishing touches which the developers and architect will ensure to live up to their names.

Beach . Garden . Sanctuary

the jovell condo flora drive resort
Not just another condominium, The Jovell has plenty of chill-out areas and resort style deck chairs for those who like to relax and watch the world go by. 300 metres of pools meander within the whole condo, and residents in almost every unit here gets to enjoy the scenic pool view. Where else is suitable for the discerning parents to train their kids to be the next Joseph Schooling? The Jovell, of course! While your kids are hard at training, you can laze around at one of the 5 wet decks, or lean back on one of the 6 the wet hammocks with a book in your hand.

Can you guess how many units of Jacuzzi are shared among the 428 units of The Jovell? Definitely not just one or two units, which is typical for a similar sized condo elsewhere. The Jovell has 7 units of Jacuzzi for just 428 households… and thats not all! There is also a Stone Alcove area at a cosy corner, and within that, you will discover a bubbling mini-waterfall, and a hot and cold Jacuzzi hidden inside! Wouldn’t your guests be wowed during your housewarming?

The Jovell Location

The Jovell is located along an idyllic and exclusive neighbourhood in Flora Drive, flanked by private housing. The development is not located along any main roads, and is a haven away from the daily hustle and bustle.

The Jovell is only a 5 mins drive away from the Changi Airport, 6 mins drive to Singapore University of Design & Technology, 7 mins drive to Changi Business Park, 8 mins drive to IKEA, GIANT retail centre and 10 mins drive to Tampines MRT Regional Centre  The proximity to the major commercial hubs makes this an excellent investment choice as there is a ready pool of tenants. In addition, expect further capital appreciation once Jewel at Changi is ready in 2019. Future capital gains are also expected when the detailed plans for Changi Airport Terminal 5 are unveiled.

The Jovell condo facilities flora drive clubhouse

The Jovell Specifications

Project Name: The Jovell
Address: 11, 13 ,15, 17, 19, 21, 23, 25, 27 Flora Drive
Developer: Tripartite Developers Pte Ltd
(subsidiary of Hong Leong Holdings and CDL)
District: 18
Tenure: 99 years leasehold
No. of blocks 9 residential towers of 8 storeys each
Total no of Units: 428
No. of carpark lots: 428 + 6 handicap lots
Site area:  242, 558 sqft
TOP: Est. Mar 2022
Architect Ong & Ong Pte Ltd
Landscape Designer Ong & Ong Pte Ltd
  1. Clubhouse incorporating:
    • >A lounge
    • 2 Function rooms
    • Gymnasium
    • 2 BBQ Pits
    • Changing rooms
    • Handicapped Toilets
  2.  Leisure Pool having:
    • Beach Slope entry
    • Wet Reflexology
    • 5 Wet Decks
    • 6 Wet hammocks
    • 2 Jacuzzis
  3. Children Play Area:
    • Children’s playground
    • BBQ Pavilion
    • Wet play area
    • Kid’s pool
  4. Rope island:
    • Rope bridge
    • 3 Jacuzzis
    • Sun Deck
  5. Pool Island:
    • Sun Deck
    • 2 Lounge Pavilion
    • 2 Jacuzzis
    • Wet deck
    • 2 Chillout seating
  6. Two lounge pavillions
  7. Sun decks
  8. BBQ Pavilion
  9. Poolside boardwalk with lily pond
  10. Stone alcove with hot & cold jacuzzis
  11. 2 Outdoor fitness stations
  12. Landscape deck(3rd storey of Tower 11):
    • 2 BBQ Pavilions
    • Reading Cabana
    • Pavilion
    • Fitness stations
  13. Putting green with bio swale
  14. Hammock grove
  15. 4 Reading pods
  16. Tennis court
  17. Arrival court

Site Plan

There are no units facing expressways, main roads, or the rubbish chute. All the units are well located and facilities well planned out, thanks to the architect Ong & Ong.

The Jovell site plan

Unique Features

  • A condominium by Renowned Developers – Hong Leong Pte Ltd, CDL and TID
  • Established Architect since 1972 – Ong & Ong Pte Ltd
  • Located in a private housing enclave away from the main roads
  • 5 mins drive to Tampines East Mrt
  • 6 mins drive to Singapore University of Technology
  • 7 mins drive to Changi Business Park
  • 7 mins drive to Changi Airport
  • 8 mins drive to IKEA, Giant Hypermarket and Courts
  • 10 mins drive to Tampines MRT Regional Centre
  • Located in District 18, a region which has been under-priced and holds huge pricing upside potential.
  • Located near to Jewel at Changi, which is slated to open in 2019
  • Connected by major expressways like Pan Island Expressway (PIE) and Tampines Expressway (TPE).
  • One of its kind 300 metres of swimming pool meandering within the condominium, with 2 man-made islands
  • Rare hot and cold Jacuzzi tucked within a stone alcove + 7 other Jacuzzi spread across the development
  • Unique layout for the 1 and 2 bedrooms where the kitchen is not located along the hallway
  • Premium fittings provide for for kitchen and bathroom
  • Non-Prefabricated Prefinished Volumetric Construction (PPVC), which means owners have the flexibility to hack walls and make space for larger rooms

The Jovell condo showflat flora drive

Unit Mix

The Jovell Floor Plans

Contact us to receive the full set of Floor PlansThe Jovell floor plan 4br

The Jovell Official Pricing

Prices are expected start from S$5xx,xxx. Register below to receive immediate updates when the official pricing has been released.

The latest statistics point to Tampines’ median prices languishing at a 37 per cent discount from the whole island’s. Furthermore, compared with Jurong, an upcoming regional centre, residential property prices in Tampines are 29 percent lower. From an investment viewpoint, private properties in Tampines have more headroom than other regions for future capital appreciation!


The-Jovell-Condo-facilities Reading-pod flora drive

5 Things to do in the East near Flora Drive

Flora Drive offers a slice of paradise tucked away from the city but at the same time well-connected to major expressways, suburban malls, workplaces in the east and a host of recreational options.


Navigating to the Pan-Island Expressway (PIE), Tampines Expressway (TPE) and East Coast Parkway (ECP) is an absolute breeze as they are only a 2 minutes drive away from Flora Drive. Whether you are venturing to the Beach, the Airport, schools or Changi Business Park, it is easy and convenient.


Whether you’re looking to have dinner after a long day’s work with your family, buy groceries or grab daily essentials, the nearby surrounding amenities have much to offer.

Loyang Point is only a 6-minute drive away from The Jovell. Here, you can shop for groceries at Giant and Sheng Siong supermarkets, seek services from clinics, hair salons, or enjoy F&B options from food courts and fast food restaurants. In short, it is  a convenient one-stop-shop for all your daily needs.

The Jovell amenities Loyang PointLoyang point has been newly refurbished last year. PHOTO: HOUSING DEVELOPMENT BOARD

If retail therapy is what you seek, there is also no need to travel all the way to the Orchard/Marina belt. Tampines Central is less than 10-mins drive away, where there are three shopping malls – Tampines Mall, Century Square and Tampines One – to meet your shopping, dining and entertainment needs. Established stores like H&M, Uniqlo, Sephora, Charles & Keith, Daiso and Muji can also be found there.

For homeware and groceries, Ikea Tampines is also within a 10-minute drive. In the same compound, you can also shop at Giant Hypermarket and Courts Megastore.

The Jovell is within walking distance to an international school – The Japanese School and close to tertiary education choices such as Tampines Junior College and Singapore University of Technology and Design (SUTD). Primary schools within 2km of the Jovell include the following:

  • The Japanese School (300m)
  • East Spring Secondary School (560m)
  • East Spring Primary School (700m)
  • White Sands Primary School (1km)
  • Pasir Ris Primary School (1.8km)
  • Tampines North Primary School (1.9km)
  • Gongshang Primary School (1.8km)
  • Yumin Primary School (1.7km)
  • Chongzheng Primary School (1.7km)
  • Angsana Primary School (1.8km)

SUTD Campus

The campus of Singapore University of Technology and Design (SUTD). PHOTO: ST FILE


Save time on your daily commute to your workplace!

The Jovell is near Tampines, a mature estate highly sought after by many upgraders and investors and is a top pick among workers. The east is a major employment hub outside of the CBD, with more than 1 million sq m of existing commercial space. The main employment clusters include Tampines Regional Centre, Changi Airport and Changi Business Park. The strategic location holds high upside potential as Tampines continues to develop further as a Regional Centre, which furthers job creation in the vicinity. Upcoming commercial developments under construction include T-Space, Wafer Park and High Tech Park.

At Changi Business Park, which is just a stone’s throw away from The Jovell, the sprawling business cluster is home to various international finance and technology companies such as DBS Bank, Standard Chartered, J.P. Morgan, Honeywell and IBM. Within the same area, there are also plenty of dining and shopping options at Changi City Point and Singapore Expo.

More Jobs from Changi Airport Expansion

The opening of Project Jewel and Terminal 4 in Changi Airport will provide thousands of attractive new job opportunities. Project Jewel will be the next exciting new addition to Changi Airport since Terminal 3. It will allow the expansion of Terminal 1 while also introducing new attractions and exciting retail choices to travellers transiting at Changi Airport, thereby anchoring Changi Airport as a global air-hub. The attractions will also be open to the public and bring new leisure, retail and F&B choices for residents in the East and the rest of Singapore. The new Terminal 4, like the other existing terminals, will be a full service terminal, offering attractive aviation related jobs to Singaporeans while expanding Changi Airport’s passenger handling capacity.

The jovell flora drive jewel changi

Changi Airport is a mere 7 minutes away by car. When the hotly anticipated Jewel Changi Airport is ready next year, work and travel won’t be the only reasons to visit Changi Airport.

With a floor size of 134,000 sq m — roughly the same size as VivoCity (Singapore’s largest shopping mall at the moment), the upcoming Jewel will host 300 shops and eateries spread across 10 storeys of a massive retail and entertainment complex.


At the new Pasir Ris Central Hawker Centre, traditional hawker delights meets hipster cuisine. At this two-storey hawker centre, you can find old-school regular hawker fare such as carrot cake and ayam penyet on the 1st floor. If you would like something refreshing, head to the 2nd floor where you can enjoy contemporary fare such as burgers, healthy grain bowls and Korean army stew.

the jovell condo flora drive pasir ris hawker food

Another nearby dining locale is Changi Village. Head for the famous nasi lemak stall, chicken chop hor fun and hokkien mee, and get your caffeine fix at one of the many charming cafés, such as Chock Full of Beans. Relax over a mug of beer in the evenings at The Bark Cafe, The Coastal Settlement, or Little Island Brewing Co which houses a microbrewery.


After a working long and hard for the week, fill your weekend with fun activities for the whole family.

The Jovell is located three beaches, which are all within cycling distance. Take your pick from the fun-filled Pasir Ris Beach, idyllic Changi Beach, or family-friendly East Coast Park.

If you need to unwind, visit the historic Changi Village, where you can either stroll along the Changi Boardwalk, or take a boat to Pulau Ubin to explore its bicycle trails and Chek Jawa.

the jovell flora drive changi beach pasir ris park

You won’t have to wait for the weekend to head to the beach either. At The Jovell, the beach resort feel is at your doorstep. Walk along a 300m meandering waterscape which is lined with ground textures that make you feel like you are walking on sand.

For more thrills and excitement, make a stop at Downtown East, where you can spend the day at the Wild Wild Wet water adventure park. For more regular choices, you can watch a movie, or head for a game at the bowling alley or indoor laser tag.The jovell downtown east wild wet

About the Developer

City Developments Limited (CDL) is listed developer in Singapore that has a global presence located in 26 countries. As a leading developer in Singapore, CDL has developed a wide variety of properties which include service residences, residential properties, offices hotels, integrated developments and shopping mall. CDL continues to be a premier developer for residential properties in Singapore and has one of the largest land banks till date. CDL’s track record for residential properties include Coco Palms, The BrownstoneForest Woods, and Gramercy Park.

Register Interest Now

The Jovell is expected to launch in September 2018.

REGISTER NOW to receive launch updates and enjoy direct discounts from the developer!

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Nearby Condominiums: Alps Residences, Qbay Residences, The Tapestry

Exclusive Neighbourhood
  • Location
  • Affordability


The Jovell is located within an exclusive neighbourhood at Flora Drive, and is at the final plot of land that has yet to be developed. This will be the final opportunity for buyers who have missed out on prior launches within the vicinity. The Jovell is designed in such a way that residents will feel as if they are staying permanently in a holiday resort away from the hustle and bustle from everyday life.


Property News and Updates

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With a cost of $1515psf ppr, and estimated construction/marketing cost of $500psf, the average breakeven price is about $2015psf.

Do you know that some of the 1 bedders are selling close to breakeven price (from $2087psf) at the initial launch stage?

Logically, do you think it will stay that way for long? If you're the developer, will you maintain breakeven price throughout the sale of the development?

If you would like more info on One Pearl Bank, just PM me. Even if you just want to kaypoh, I'm ok with that 😄
Just last month, there was a news article on a Singapore family buying a property for each of his 5 kids. He managed to do so by acting on the advice by our Executive Director Mr Kelvin Fong. Are you curious how they did it? Come find out!

Admission is free and dinner is provided. You may leave anytime during the session. RSVP with me if you would like to learn how to be successful like this family!
The iconic One Pearl Bank is going for only $2,087psf upwards! That's equivalent to the pricing for Woodleigh Residences, but you get a much more iconic condo in a much more central location. Cheque collection in progress now for next weekend launch balloting. Give me a ping if you would like to be one of the first to choose a good unit!
Tip of the day:
When you buy your next property for investment, you must ALWAYS have an exit strategy. Buying is easy! Cheap is good... but does it always mean that you will make money when you buy cheap?

Let me give you an example:
There are many investors who buy overseas properties to avoid ABSD. So let's say you are considering to invest in a condo in JB. You would probably be looking out for units directly sold by developers. Did the thought of buying a resale JB condo ever cross your mind?

Consider this, if it hasn't crossed your mind, how many Singaporeans do you think are considering JB resale condos? If you haven't thought through about this, your money might just get stuck there!

Before you commit to the purchase, ask yourself this question:
Is there an active market that will buy from you in future?

If you have something in mind and would like a 2nd opinion, feel free to check with me!
Last week, I've posted this question - in 2015, which will you buy?
A) A cheaper resale level 9 unit (The Quartz) right next to Buangkok MRT; or
B) A more costly new level 9 unit (Kingsford Waterbay) which is more than 10 mins walk from Buangkok

Time to reveal the answer now!
Undoubtedly, The Quartz was more value for money! It's right next to the MRT, and you can move in immediately! For investors, it also means immediate rental income. So it's a no brainer! Or so it seems...

But value for money doesn't always mean higher capital appreciation. In the context of an investor in the stock market, the share price of Stock A may be lower than Stock B, but it doesn't mean that Stock A's prices will rise faster than Stock B!

Would it be ok to discover something new?

Based on actual transactions at The Quartz, #12-10 was sold at $60k higher in 2018 than #09-10 in 2015.
At Kingsford Waterbay, #03-07 was sold at $255k higher in 2018 than #09-07 in 2015.

To put things in context, if you had bought #09-07 at Kingsford Waterbay in 2015, you could have sold it in 2018 and made a profit of at least $255k. You can use this profit to buy a resale HDB flat nearby and take only 50% mortgage!

Would it be ok to buy a condo and feel less stressed about it? Don't forget that due to the nature of progressive payments for Kingsford (or any other new launches), your monthly installments prior to TOP are very low (could be only a few hundred bucks in the first 2 years).

Is this unique to Kingsford Waterbay? Not really... We see similar patterns across Singapore (as shown in the charts below). I would like to make special mention for Coco Palms vs NV Residences because while Coco Palms is newer, the lease of its land started in 2008, which is the same time as NV Residences!

Why do you think prices behave this way? Are there cases where prices underperformed even when buyers bought at launch? I welcome comments below 😄

I usually ask my clients this question (and you might have already seen this from my previous sharing). If we can turn back time to 2015, and you had 2 properties to choose from, which one will you buy?

1) The Quartz
TOP 5 years ago
Right next to Buangkok MRT station
#09-10 @ $1.1m ($955psf)
Ready to move in immediately

2) Kingsford Waterbay
New launch under construction. TOP in 2018.
More than 10 mins walk to any MRT station. Nearest is Hougang or Buangkok.
#09-07 @ $1.111m ($1,110psf)
Must wait 3 years before you can stay or rent out

Leave your comment here, and I will reveal the 2018 prices for these projects in my next post!