The Jovell

The Jovell is the only development in 2018 that offers resort style living with 428 exclusive units sitting on a vast land size of 242,000 square feet (about 4 soccer fields!). Jointly developed by 3 giant developers – Hong Leong Pte Ltd, City Developments Limited & TID Pte Ltd, this project is a collection of premium homes designed by renowned architect, Ong & Ong Pte Ltd. Residents can be assured of the high quality finishing touches which the developers and architect will ensure to live up to their names.

Beach . Garden . Sanctuary

the jovell condo flora drive resort
Not just another condominium, The Jovell has plenty of chill-out areas and resort style deck chairs for those who like to relax and watch the world go by. 300 metres of pools meander within the whole condo, and residents in almost every unit here gets to enjoy the scenic pool view. Where else is suitable for the discerning parents to train their kids to be the next Joseph Schooling? The Jovell, of course! While your kids are hard at training, you can laze around at one of the 5 wet decks, or lean back on one of the 6 the wet hammocks with a book in your hand.

Can you guess how many units of Jacuzzi are shared among the 428 units of The Jovell? Definitely not just one or two units, which is typical for a similar sized condo elsewhere. The Jovell has 7 units of Jacuzzi for just 428 households… and thats not all! There is also a Stone Alcove area at a cosy corner, and within that, you will discover a bubbling mini-waterfall, and a hot and cold Jacuzzi hidden inside! Wouldn’t your guests be wowed during your housewarming?

The Jovell Location

The Jovell is located along an idyllic and exclusive neighbourhood in Flora Drive, flanked by private housing. The development is not located along any main roads, and is a haven away from the daily hustle and bustle.

The Jovell is only a 5 mins drive away from the Changi Airport, 6 mins drive to Singapore University of Design & Technology, 7 mins drive to Changi Business Park, 8 mins drive to IKEA, GIANT retail centre and 10 mins drive to Tampines MRT Regional Centre  The proximity to the major commercial hubs makes this an excellent investment choice as there is a ready pool of tenants. In addition, expect further capital appreciation once Jewel at Changi is ready in 2019. Future capital gains are also expected when the detailed plans for Changi Airport Terminal 5 are unveiled.

The Jovell condo facilities flora drive clubhouse

The Jovell Specifications

Project Name: The Jovell
Address: 11, 13 ,15, 17, 19, 21, 23, 25, 27 Flora Drive
Developer: Tripartite Developers Pte Ltd
(subsidiary of Hong Leong Holdings and CDL)
District: 18
Tenure: 99 years leasehold
No. of blocks 9 residential towers of 8 storeys each
Total no of Units: 428
No. of carpark lots: 428 + 6 handicap lots
Site area:  242, 558 sqft
TOP: Est. Mar 2022
Architect Ong & Ong Pte Ltd
Landscape Designer Ong & Ong Pte Ltd
  1. Clubhouse incorporating:
    • >A lounge
    • 2 Function rooms
    • Gymnasium
    • 2 BBQ Pits
    • Changing rooms
    • Handicapped Toilets
  2.  Leisure Pool having:
    • Beach Slope entry
    • Wet Reflexology
    • 5 Wet Decks
    • 6 Wet hammocks
    • 2 Jacuzzis
  3. Children Play Area:
    • Children’s playground
    • BBQ Pavilion
    • Wet play area
    • Kid’s pool
  4. Rope island:
    • Rope bridge
    • 3 Jacuzzis
    • Sun Deck
  5. Pool Island:
    • Sun Deck
    • 2 Lounge Pavilion
    • 2 Jacuzzis
    • Wet deck
    • 2 Chillout seating
  6. Two lounge pavillions
  7. Sun decks
  8. BBQ Pavilion
  9. Poolside boardwalk with lily pond
  10. Stone alcove with hot & cold jacuzzis
  11. 2 Outdoor fitness stations
  12. Landscape deck(3rd storey of Tower 11):
    • 2 BBQ Pavilions
    • Reading Cabana
    • Pavilion
    • Fitness stations
  13. Putting green with bio swale
  14. Hammock grove
  15. 4 Reading pods
  16. Tennis court
  17. Arrival court

Site Plan

There are no units facing expressways, main roads, or the rubbish chute. All the units are well located and facilities well planned out, thanks to the architect Ong & Ong.

The Jovell site plan

Unique Features

  • A condominium by Renowned Developers – Hong Leong Pte Ltd, CDL and TID
  • Established Architect since 1972 – Ong & Ong Pte Ltd
  • Located in a private housing enclave away from the main roads
  • 5 mins drive to Tampines East Mrt
  • 6 mins drive to Singapore University of Technology
  • 7 mins drive to Changi Business Park
  • 7 mins drive to Changi Airport
  • 8 mins drive to IKEA, Giant Hypermarket and Courts
  • 10 mins drive to Tampines MRT Regional Centre
  • Located in District 18, a region which has been under-priced and holds huge pricing upside potential.
  • Located near to Jewel at Changi, which is slated to open in 2019
  • Connected by major expressways like Pan Island Expressway (PIE) and Tampines Expressway (TPE).
  • One of its kind 300 metres of swimming pool meandering within the condominium, with 2 man-made islands
  • Rare hot and cold Jacuzzi tucked within a stone alcove + 7 other Jacuzzi spread across the development
  • Unique layout for the 1 and 2 bedrooms where the kitchen is not located along the hallway
  • Premium fittings provide for for kitchen and bathroom
  • Non-Prefabricated Prefinished Volumetric Construction (PPVC), which means owners have the flexibility to hack walls and make space for larger rooms

The Jovell condo showflat flora drive

Unit Mix

The Jovell Floor Plans

Contact us to receive the full set of Floor PlansThe Jovell floor plan 4br

The Jovell Official Pricing

Prices are expected start from S$5xx,xxx. Register below to receive immediate updates when the official pricing has been released.

The latest statistics point to Tampines’ median prices languishing at a 37 per cent discount from the whole island’s. Furthermore, compared with Jurong, an upcoming regional centre, residential property prices in Tampines are 29 percent lower. From an investment viewpoint, private properties in Tampines have more headroom than other regions for future capital appreciation!


The-Jovell-Condo-facilities Reading-pod flora drive

5 Things to do in the East near Flora Drive

Flora Drive offers a slice of paradise tucked away from the city but at the same time well-connected to major expressways, suburban malls, workplaces in the east and a host of recreational options.


Navigating to the Pan-Island Expressway (PIE), Tampines Expressway (TPE) and East Coast Parkway (ECP) is an absolute breeze as they are only a 2 minutes drive away from Flora Drive. Whether you are venturing to the Beach, the Airport, schools or Changi Business Park, it is easy and convenient.


Whether you’re looking to have dinner after a long day’s work with your family, buy groceries or grab daily essentials, the nearby surrounding amenities have much to offer.

Loyang Point is only a 6-minute drive away from The Jovell. Here, you can shop for groceries at Giant and Sheng Siong supermarkets, seek services from clinics, hair salons, or enjoy F&B options from food courts and fast food restaurants. In short, it is  a convenient one-stop-shop for all your daily needs.

The Jovell amenities Loyang PointLoyang point has been newly refurbished last year. PHOTO: HOUSING DEVELOPMENT BOARD

If retail therapy is what you seek, there is also no need to travel all the way to the Orchard/Marina belt. Tampines Central is less than 10-mins drive away, where there are three shopping malls – Tampines Mall, Century Square and Tampines One – to meet your shopping, dining and entertainment needs. Established stores like H&M, Uniqlo, Sephora, Charles & Keith, Daiso and Muji can also be found there.

For homeware and groceries, Ikea Tampines is also within a 10-minute drive. In the same compound, you can also shop at Giant Hypermarket and Courts Megastore.

The Jovell is within walking distance to an international school – The Japanese School and close to tertiary education choices such as Tampines Junior College and Singapore University of Technology and Design (SUTD). Primary schools within 2km of the Jovell include the following:

  • The Japanese School (300m)
  • East Spring Secondary School (560m)
  • East Spring Primary School (700m)
  • White Sands Primary School (1km)
  • Pasir Ris Primary School (1.8km)
  • Tampines North Primary School (1.9km)
  • Gongshang Primary School (1.8km)
  • Yumin Primary School (1.7km)
  • Chongzheng Primary School (1.7km)
  • Angsana Primary School (1.8km)

SUTD Campus

The campus of Singapore University of Technology and Design (SUTD). PHOTO: ST FILE


Save time on your daily commute to your workplace!

The Jovell is near Tampines, a mature estate highly sought after by many upgraders and investors and is a top pick among workers. The east is a major employment hub outside of the CBD, with more than 1 million sq m of existing commercial space. The main employment clusters include Tampines Regional Centre, Changi Airport and Changi Business Park. The strategic location holds high upside potential as Tampines continues to develop further as a Regional Centre, which furthers job creation in the vicinity. Upcoming commercial developments under construction include T-Space, Wafer Park and High Tech Park.

At Changi Business Park, which is just a stone’s throw away from The Jovell, the sprawling business cluster is home to various international finance and technology companies such as DBS Bank, Standard Chartered, J.P. Morgan, Honeywell and IBM. Within the same area, there are also plenty of dining and shopping options at Changi City Point and Singapore Expo.

More Jobs from Changi Airport Expansion

The opening of Project Jewel and Terminal 4 in Changi Airport will provide thousands of attractive new job opportunities. Project Jewel will be the next exciting new addition to Changi Airport since Terminal 3. It will allow the expansion of Terminal 1 while also introducing new attractions and exciting retail choices to travellers transiting at Changi Airport, thereby anchoring Changi Airport as a global air-hub. The attractions will also be open to the public and bring new leisure, retail and F&B choices for residents in the East and the rest of Singapore. The new Terminal 4, like the other existing terminals, will be a full service terminal, offering attractive aviation related jobs to Singaporeans while expanding Changi Airport’s passenger handling capacity.

The jovell flora drive jewel changi

Changi Airport is a mere 7 minutes away by car. When the hotly anticipated Jewel Changi Airport is ready next year, work and travel won’t be the only reasons to visit Changi Airport.

With a floor size of 134,000 sq m — roughly the same size as VivoCity (Singapore’s largest shopping mall at the moment), the upcoming Jewel will host 300 shops and eateries spread across 10 storeys of a massive retail and entertainment complex.


At the new Pasir Ris Central Hawker Centre, traditional hawker delights meets hipster cuisine. At this two-storey hawker centre, you can find old-school regular hawker fare such as carrot cake and ayam penyet on the 1st floor. If you would like something refreshing, head to the 2nd floor where you can enjoy contemporary fare such as burgers, healthy grain bowls and Korean army stew.

the jovell condo flora drive pasir ris hawker food

Another nearby dining locale is Changi Village. Head for the famous nasi lemak stall, chicken chop hor fun and hokkien mee, and get your caffeine fix at one of the many charming cafés, such as Chock Full of Beans. Relax over a mug of beer in the evenings at The Bark Cafe, The Coastal Settlement, or Little Island Brewing Co which houses a microbrewery.


After a working long and hard for the week, fill your weekend with fun activities for the whole family.

The Jovell is located three beaches, which are all within cycling distance. Take your pick from the fun-filled Pasir Ris Beach, idyllic Changi Beach, or family-friendly East Coast Park.

If you need to unwind, visit the historic Changi Village, where you can either stroll along the Changi Boardwalk, or take a boat to Pulau Ubin to explore its bicycle trails and Chek Jawa.

the jovell flora drive changi beach pasir ris park

You won’t have to wait for the weekend to head to the beach either. At The Jovell, the beach resort feel is at your doorstep. Walk along a 300m meandering waterscape which is lined with ground textures that make you feel like you are walking on sand.

For more thrills and excitement, make a stop at Downtown East, where you can spend the day at the Wild Wild Wet water adventure park. For more regular choices, you can watch a movie, or head for a game at the bowling alley or indoor laser tag.The jovell downtown east wild wet

About the Developer

City Developments Limited (CDL) is listed developer in Singapore that has a global presence located in 26 countries. As a leading developer in Singapore, CDL has developed a wide variety of properties which include service residences, residential properties, offices hotels, integrated developments and shopping mall. CDL continues to be a premier developer for residential properties in Singapore and has one of the largest land banks till date. CDL’s track record for residential properties include Coco Palms, The BrownstoneForest Woods, and Gramercy Park.

Register Interest Now

The Jovell is expected to launch in September 2018.

REGISTER NOW to receive launch updates and enjoy direct discounts from the developer!

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Nearby Condominiums: Alps Residences, Qbay Residences, The Tapestry

Exclusive Neighbourhood
  • Location
  • Affordability


The Jovell is located within an exclusive neighbourhood at Flora Drive, and is at the final plot of land that has yet to be developed. This will be the final opportunity for buyers who have missed out on prior launches within the vicinity. The Jovell is designed in such a way that residents will feel as if they are staying permanently in a holiday resort away from the hustle and bustle from everyday life.


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I've had interesting conversations with a few prospective buyers recently, and a common topic came up. It goes along the lines of "this condo is really cheap, so it's a very good buy!".

Yes, that is a natural instinct. Don't we all want to maximise the value of what we get for our money? So is that the right thing to do? Well that depends. Let's use an analogy.

If you compare the top range Oppo mobile phone against the likes of Samsung and Apple, Oppo will definitely be the cheapest and offer the best value for money. If you are going to use the Oppo phone until the end of its useful life, I would say Oppo is likely the best option for you. But if you intend to upgrade to a new phone 1-2 years later, which phone do you think has better resale/trade in value?

Translated into property talk, cheap may not necessarily mean higher capital appreciation. In fact, the inverse may be true. Why do I say that? Well think about it - if this property is cheap, could it have enjoyed high capital appreciation over the past few years? Unlikely. That's why it looks cheap now. If you are buying for capital appreciation, the golden question would be this - is there any foreseeable catalyst that will change this phenomenon? Will it remain cheap after you buy it?

Let me give you a personal example. My mum stays in a freehold condo near Telok Kurau. Last transacted price was only $872psf. Cheap right? In 2012, it was transacted at $856psf, which was also considered cheap at that point in time when Bedok Residences (99 years leasehold) launched at record high price of $1350psf. So if a buyer bought my mum's place thinking that it's a good buy because it is cheap and freehold, he/she would have gotten very good value for money in terms of huge floor space for a given budget. Conversely, the buyer who bought Bedok Residences at an price of $1350psf (seen as insane at that point in time) can sell it today at around $1550psf and enjoy $200psf of profits.

Ultimately, which one is more important to you? Capital gains or value for money? What if you have bought Bedok Residences in 2012, sold it today and bought my mum's place? Wouldn't it be nice to have your cake and eat it - to sit on $200k profit and eventually getting your value for money? 😄

Unlike many other free seminars, you won't be pressured into buying something during this event, and there will not be any salesperson pestering you - AS LONG AS you are my invite 😆

1. When is the best time to Enter or Exit the Market?
2. How do you identify the most profitable unit within a project?
3. How does a project near to a future MRT fare?

Date: 22 Nov 2019 (Friday)
Time: 730pm-930pm
Location: Serangoon

Drop me a PM if these topics are interesting to you. As I only have limited seats allocated for me, it will be available on first come first served basis. Dinner will be provided!

I have a unit for sale at Parkland Residences (DBSS). When I first stepped into the unit, it looked pretty functional. The couple had a 1+ year old, so naturally, the house was set up for the baby's requirements.

Unfortunately, it didn't look as eye-catching as the other units for sale in the same block. So I decided to makeover the house for the seller. 1st pic is the original condition, and without any digital touch ups. 2nd and 3rd photos are post makeover with professionally taken photos. Of course, so that we do not disappoint prospective buyers, we will need to dress up the unit again prior to each viewing. This is additional work, but important to get the sale done.

Are you more likely to click on this listing when you see the touched up photos compared to the original one?

On sale is a newly MOP 4 room DBSS at Upper Serangoon at $645k

Some time back, a good friend of mine told me that despite the looming HDB oversupply and slow increase in number of Singapore Citizens, prices of "well-located" HDB flats are not expected to drop. Instinctively, I felt that there could be some bias, because he owns a centrally located HDB, and obviously, everyone feels that their own property can make money. But who am I to make a sweeping assumption that prices will definitely drop across the board?

So I decided to put this assumption to the test using actual numbers, and compared the price movements of HDB flats in 3 different areas. To control the variables as much as possible, I shortlisted HDB flats below 15 years old and compared the prices of units within the same floor range over time.

Conclusion? My friend is partly right! Have a look at my analysis in the link below.
Here's a refresh of the top selling projects in Oct 19!

Top 3 are now Parc Esta, Treasure at Tampines and Neu at Novena. For a few consecutive months, Parc Esta and Treasure at Tampines have retained the top 3 spots. Neu at Novena, which launched in Oct displaced Stirling from the top 3 will likely be a one-off event.

Parc Esta remains a top choice and it is now 66% within 1 year of launch despite housing 1400 units. At an average price of $1,600psf with Paya Lebar transformation at its doorstep, it suddenly looks cheap compared to Sengkang Grand Residences which sold 30% of all units on launch day despite an eye-opening price of $1,700psf!

Treasure at Tampines is also a hot favourite because of its low entry price of around $1300psf despite its walking distance to Simei MRT station.

Which project do you think will enjoy greater capital appreciation?
“The bulls are back…global recession concerns vanish and ‘Fear of Missing Out’ prompts wave of optimism and jump in exposure to equities,” BofA writes.